TRENDS OF THE ADVERTISING AND COMMUNICATION MARKET OF UKRAINE AND PROMOTION OF THE ADVERTISING AGENCY BRAND IN THE SOCIAL MEDIA
In this article, authors analyzed the main indicators of the Ukrainian advertising media market functioning between 2017–2022. Particular attention was paid to the segment of the media marketing known as Digital Advertising, as well as to other market sectors, including: PR-market and marketing serv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Rzeszow University of Technology
2022-09-01
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| Series: | Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://journals.prz.edu.pl/hss/article/view/639 |