Implementation of internal marketing in hotels – a case study of the Opole market
This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction. A questionnaire survey conducted in 12 hotels, accounting for about 92% of all hotels...
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| Format: | Article |
| Language: | English |
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WSB Poznań
2021-03-01
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| Series: | Studia Periegetica |
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| Online Access: | http://studia-periegetica.com/gicid/01.3001.0014.9465 |