What Do You Think of AI? Research on the Influence of AI News Anchor Image on Watching Intention

Since the concept of artificial intelligence was introduced in 1956, AI technology has been gradually applied in various fields, including journalism. This paper focuses on research related to AI news anchors, and two correlated experiments are applied to examine audiences’ perceived attractiveness...

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Bibliographic Details
Main Authors: Ke Xue, Yifei Li, Hanqing Jin
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/12/11/465