Identifying the Mental Models of Managers of Food Industry Companies Regarding Barriers to Export Development (Case Study: Managers of Dairy Product Companies)
<strong>Objective</strong> This study aims to integrate the two areas of study, namely mental models and perceived barriers to export. Based on the theory of mental models, the present study seeks to increase the richness of the perception of the experiences and perceived meanings of man...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_75948_1e04c2874c38125ab7ac56fd72b8a3d5.pdf |