Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

AbstractThis research aims to understand the impact of young consumers’ luxury motivations on their attitude towards sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was conducted to achieve this, and a theoretical model w...

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Bibliographic Details
Main Authors: Amélia Brandão, Francisca Magalhães
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
luxury motivations
fashion
sustainability
attitude
consumer-based brand equity
young consumers
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2287786

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2287786

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