The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model
The objective of this paper is to present a comprehensive framework of relationships among customer value, satisfaction, and behavioral intentions. Before testing the model, literature review on the three constructs is presented. From this review, three hypotheses are proposed and tested in this stu...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2005-09-01
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| Series: | Gadjah Mada International Journal of Business |
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| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5584 |