The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model
The objective of this paper is to present a comprehensive framework of relationships among customer value, satisfaction, and behavioral intentions. Before testing the model, literature review on the three constructs is presented. From this review, three hypotheses are proposed and tested in this stu...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2005-09-01
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| Series: | Gadjah Mada International Journal of Business |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5584 |
| _version_ | 1818310324151910400 |
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| author | Wahyuningsih Wahyuningsih |
| author_facet | Wahyuningsih Wahyuningsih |
| author_sort | Wahyuningsih Wahyuningsih |
| collection | DOAJ |
| description | The objective of this paper is to present a comprehensive framework of relationships among customer value, satisfaction, and behavioral intentions. Before testing the model, literature review on the three constructs is presented. From this review, three hypotheses are proposed and tested in this study: (1) Customer value is antecedent to customer satisfaction, (2) Customer value has a direct link to behavioral intentions, and (3) The relationship between customer value and behavioral intentions is mediated by customer satisfaction. Structural Equation Modeling using AMOS 5 was employed to test the model. The result suggests that the relationship between customer value and behavioral intentions is mediated by customer satisfaction. |
| first_indexed | 2024-12-13T07:44:15Z |
| format | Article |
| id | doaj.art-874d683c181f4392bc65be32583650a2 |
| institution | Directory Open Access Journal |
| issn | 1411-1128 2338-7238 |
| language | English |
| last_indexed | 2024-12-13T07:44:15Z |
| publishDate | 2005-09-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Gadjah Mada International Journal of Business |
| spelling | doaj.art-874d683c181f4392bc65be32583650a22022-12-21T23:54:53ZengUniversitas Gadjah MadaGadjah Mada International Journal of Business1411-11282338-72382005-09-017330132310.22146/gamaijb.55844910The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation ModelWahyuningsih Wahyuningsih0Master of Management Program, University of Tadulako, Palu, Sulawesi TengahThe objective of this paper is to present a comprehensive framework of relationships among customer value, satisfaction, and behavioral intentions. Before testing the model, literature review on the three constructs is presented. From this review, three hypotheses are proposed and tested in this study: (1) Customer value is antecedent to customer satisfaction, (2) Customer value has a direct link to behavioral intentions, and (3) The relationship between customer value and behavioral intentions is mediated by customer satisfaction. Structural Equation Modeling using AMOS 5 was employed to test the model. The result suggests that the relationship between customer value and behavioral intentions is mediated by customer satisfaction.https://jurnal.ugm.ac.id/gamaijb/article/view/5584behavioral intentionscustomer valuesatisfaction |
| spellingShingle | Wahyuningsih Wahyuningsih The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model Gadjah Mada International Journal of Business behavioral intentions customer value satisfaction |
| title | The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model |
| title_full | The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model |
| title_fullStr | The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model |
| title_full_unstemmed | The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model |
| title_short | The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model |
| title_sort | relationships among customer value satisfaction and behavioral intentions a general structural equation model |
| topic | behavioral intentions customer value satisfaction |
| url | https://jurnal.ugm.ac.id/gamaijb/article/view/5584 |
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