OUTLAY FOR COMMERCIALIZATION OF HIGH-TECH PRODUCTS IN THE CONTEXT OF MARKETING MODELS OF INNOVATION DIFFUSION
The necessity of identifying the costs for commercialization of high-tech products is revealed based on theoretical assumptions of marketing models of innovation diffusion. The results obtained show the objective nature of the avalanche increase of transaction costs choice, caused by a high level of...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Publishing Center "Kyiv University"
2015-08-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2597 |