Pengaruh e-WoM (Electronic Word of Mouth) terhadap Keputusan Pembelian Kosmetik Halal di Shopee
Abstract Electronic Word of Mouth is a form of positive or negative communication related to products and services that are shared by one consumer after using the purchased product or service to other consumers through the Shopee platform. Like purchasing products in general, consumers will pay att...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta
2022-07-01
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| Series: | Journal of Islamic Economics and Finance Studies |
| Subjects: | |
| Online Access: | https://ejournal.upnvj.ac.id/index.php/JIEFeS/article/view/4293 |