Pengaruh e-WoM (Electronic Word of Mouth) terhadap Keputusan Pembelian Kosmetik Halal di Shopee

Pengaruh e-WoM (Electronic Word of Mouth) terhadap Keputusan Pembelian Kosmetik Halal di Shopee

Abstract Electronic Word of Mouth is a form of positive or negative communication related to products and services that are shared by one consumer after using the purchased product or service to other consumers through the Shopee platform. Like purchasing products in general, consumers will pay att...

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Bibliographic Details
Main Authors: Elsa Rizki Yulindasari, Khusnul Fikriyah
Format: Article
Language:English
Published: Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta 2022-07-01
Series:Journal of Islamic Economics and Finance Studies
Subjects:
e-wom
keputusan pembelian
kosmetik halal
Online Access:https://ejournal.upnvj.ac.id/index.php/JIEFeS/article/view/4293

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