PSYCHOLOGY AND CONSUMER BEHAVIOR

Consumer psychology debuted through a series of creative research, dealing with the links between firms producing and distribution, on the one hand, and people, as the public, products and services offered for sale. Consumer psychology interest shifted from the producer-consumer relationship towards...

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Dettagli Bibliografici
Autore principale: ROXANA PLEŞA
Natura: Articolo
Lingua:English
Pubblicazione: University of Petrosani 2018-12-01
Serie:Annals of the University of Petrosani: Economics
Soggetti:
Accesso online:https://www.upet.ro/annals/economics/pdf/2018/p2/Plesa_1.pdf