The relationship between sports sponsorship and corporate image, reputation and intention to buy: TORKU case
The purpose of this research is to examine the relationship between the recognition (being heard or not) of TORKU’s (Konya Seker) sports sponsorships and image, reputation and intention to buy. In addition to this, the effects of the image the customers perceive and reputation on the buying decision...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University
2017-08-01
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| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/342727 |