Effects of Insertion Timing of Video Advertisements on Memory and Purchase Intent for YouTube
The effect of Internet advertising is increasing due to the prevalence of smartphones and high-speed communication. Among them, video advertisements featured on video sharing platforms, such as YouTube, are attracting attention. Effective distribution methods on these platforms are being actively di...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/3/1/3_2022.004/_html/-char/en |