Metaverse in fashion industry development: applications and challenges
This article studies the peculiarities of using metaverse in fashion industry. Given the technical limitations, the metaverse is being considered as a marketing tool in this industry. There are several key areas for fashion brands in virtual worlds: branding, goods, virtual fashion, and digital skin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/57/e3sconf_ebwff2023_06019.pdf |