COMPARATIVE ANALYSIS OF PRE-ELECTION ADVERTISING CAMPAIGNS OF CANDIDATES FOR THE PRESIDENCY OF UKRAINE
In the current context of competitive political struggle, communication technologies of persuasion and influence on the audience become especially relevant. In this context, advertising technologies are the most convincing and effective during the election campaign. Advertising communications is a u...
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| Format: | Article |
| Language: | English |
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Borys Grinchenko Kyiv Metropolitan University
2019-12-01
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| Series: | Інтегровані комунікації |
| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/170 |