Improving Extension Program Development Using Audience Segmentation
Developing an impactful Extension program depends on acquiring a deep understanding of the audience’s specific needs and preferences. Audience segmentation allows an agent to address the variability among Extension clientele, in order to deliver the programming and messages that are most meaningful...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2014-12-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/132076 |