Current Trends in Bank Marketing
New risks make bank marketing especially relevant in modern conditions, e.g., COVID-19 restrictions, political issues, economic sanctions, etc. These risks affect the activities of banks, which have to look for new ways to create and promote their services and products. Bank products are quite pecul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kemerovo State University
2024-08-01
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| Series: | Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки |
| Subjects: |