The Characteristics of Customer Satisfaction and Subscription Service Usage
This paper is an exploratory study of the characteristics of customer satisfaction with subscription services. In the subscription market, there is a phenomenon where people continue to sign up for subscriptions despite low usage. In this paper, the author explored the relationship between service u...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.004/_html/-char/en |