A New Big Data Processing Framework for the Online Roadshow

The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of personal data are generated during the engageme...

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Bibliographic Details
Main Authors: Kang-Ren Leow, Meng-Chew Leow, Lee-Yeng Ong
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Big Data and Cognitive Computing
Subjects:
Online Access:https://www.mdpi.com/2504-2289/7/3/123