Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers

This article examines consumer video activism tactics in China and their impact on Chinese consumers and society. Drawing upon 56 semistructured interviews and a case study analysis of Chinese online consumer protest in 2018, we argue that short-video-activism tactics have become an innovative reper...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Zizheng Yu, Jiaxi Hou, Oscar Tianyang Zhou
Format: Artikel
Sprache:English
Veröffentlicht: SAGE Publishing 2023-02-01
Schriftenreihe:Social Media + Society
Online Zugang:https://doi.org/10.1177/20563051231157603