Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers
This article examines consumer video activism tactics in China and their impact on Chinese consumers and society. Drawing upon 56 semistructured interviews and a case study analysis of Chinese online consumer protest in 2018, we argue that short-video-activism tactics have become an innovative reper...
Hauptverfasser: | Zizheng Yu, Jiaxi Hou, Oscar Tianyang Zhou |
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Format: | Artikel |
Sprache: | English |
Veröffentlicht: |
SAGE Publishing
2023-02-01
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Schriftenreihe: | Social Media + Society |
Online Zugang: | https://doi.org/10.1177/20563051231157603 |
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