Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers

Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers

This article examines consumer video activism tactics in China and their impact on Chinese consumers and society. Drawing upon 56 semistructured interviews and a case study analysis of Chinese online consumer protest in 2018, we argue that short-video-activism tactics have become an innovative reper...

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Manylion Llyfryddiaeth
Prif Awduron:	Zizheng Yu, Jiaxi Hou, Oscar Tianyang Zhou
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	SAGE Publishing 2023-02-01
Cyfres:	Social Media + Society
Mynediad Ar-lein:	https://doi.org/10.1177/20563051231157603

Eitemau Tebyg

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Research on the Image of Female Food Bloggers on the Douyin Platform
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The Impact of Perfect Image Portrayal on TikTok (Douyin) on Appearance Anxiety Among Young Chinese Women
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The Prediction of Douyin Live Sales based on Neural Network Algorithms
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