Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers

Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers

This article examines consumer video activism tactics in China and their impact on Chinese consumers and society. Drawing upon 56 semistructured interviews and a case study analysis of Chinese online consumer protest in 2018, we argue that short-video-activism tactics have become an innovative reper...

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Bibliografiske detaljer
Main Authors:	Zizheng Yu, Jiaxi Hou, Oscar Tianyang Zhou
Format:	Article
Sprog:	English
Udgivet:	SAGE Publishing 2023-02-01
Serier:	Social Media + Society
Online adgang:	https://doi.org/10.1177/20563051231157603

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