Short Video Activism and Douyin: An Innovative Repertoire of Contention for Chinese Consumers
This article examines consumer video activism tactics in China and their impact on Chinese consumers and society. Drawing upon 56 semistructured interviews and a case study analysis of Chinese online consumer protest in 2018, we argue that short-video-activism tactics have become an innovative reper...
| Autors principals: | , , |
|---|---|
| Format: | Article |
| Idioma: | English |
| Publicat: |
SAGE Publishing
2023-02-01
|
| Col·lecció: | Social Media + Society |
| Accés en línia: | https://doi.org/10.1177/20563051231157603 |