Applying behavioural science to increase uptake of the NHS Health Check: a randomised controlled trial of gain- and loss-framed messaging in the national patient information leaflet

Applying behavioural science to increase uptake of the NHS Health Check: a randomised controlled trial of gain- and loss-framed messaging in the national patient information leaflet

Abstract Background The NHS Health Check (NHSHC) is a national programme for the prevention of non-communicable diseases. Patients aged 40–74 without an existing cardiovascular-related condition should be invited quinquennially. Uptake is lower than anticipated. We assessed the impact on uptake of t...

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Bibliographic Details
Main Authors: Natalie Gold, Caroline Durlik, Jet G. Sanders, Katherine Thompson, Tim Chadborn
Format: Article
Language:English
Published: BMC 2019-11-01
Series:BMC Public Health
Subjects:
Framing
Invitations
Health behaviours
NHS Health Check
Patient information leaflets
Persuasive communication
Online Access:http://link.springer.com/article/10.1186/s12889-019-7754-5

Internet

http://link.springer.com/article/10.1186/s12889-019-7754-5

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