The Role of Immersion as a Mediator Between Visibility, Metavoicing, and Guidance Shopping on Purchase Intention

The Role of Immersion as a Mediator Between Visibility, Metavoicing, and Guidance Shopping on Purchase Intention

The study aims to test the immersion variable as a mediator between visibility, metavoicing, and guidance shopping against purchase intention on Shopee's live-streaming shopping features. This type of research is quantitative with design correlation path analysis. A total of 114 respondents we...

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Bibliographic Details
Main Authors: Adelia Kurnia Putri, Muhammad Fahmi Johan Syah
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-03-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Immersion
Shopping
Purchase Intention
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/4616

Internet

https://e-journal.uac.ac.id/index.php/iijse/article/view/4616

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