The Impact of Market Orientation on the Performance of Iranian Firms in Tehran Stock Exchange
The past two decades have witnessed great interest into market orientation concept, based upon the premise that such activities enhance business performance. However, evidence has not confirmed regularities in different international market settings. This study investigates the market orientation co...
Main Authors: | , |
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Format: | Article |
Language: | fas |
Published: |
Allameh Tabataba'i University Press
2009-09-01
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Series: | مطالعات مدیریت بهبود و تحول |
Subjects: | |
Online Access: | https://jmsd.atu.ac.ir/article_4966_c407b0e0b0f7cf5acd554df03a6a9f83.pdf |