KEPUASAN SEBAGAI VARIABEL ANTARA KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN PADA RESTORAN BARU

KEPUASAN SEBAGAI VARIABEL ANTARA KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN PADA RESTORAN BARU

In consumer behavior study, customer satisfaction and loyalty are important aspects that determine the sustainability of the business. Especially in new business that has a considerable number of competitors. Therefore, a product quality and services quality that can increase positive value of consu...

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Bibliographic Details
Main Authors: Husein Slamet Ramdhani, Arief Daryanto, Amzu Rifin
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2015-05-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
customer loyalty
perceived value
product quality
satisfaction
services quality
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10027

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/10027

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