Analisis Kepuasan Konsumen Terhadap Kue Baytat Bengkulu

The aim of research was to identify the attributes that baytat consumers want, determine the customer satisfaction of baytat cake and get a map attributes of baytat cake. Locations were selected intentionally (purposive). Variables and attributes used are: 1) quality of product (color of cake, aroma...

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Bibliographic Details
Main Authors: Eka Kurniati, Evanila Silvia, Zulman Efendi
Format: Article
Language:English
Published: Universitas Syiah Kuala, Agriculture Faculty 2016-10-01
Series:Jurnal Teknologi dan Industri Pertanian Indonesia
Subjects:
Online Access:http://jurnal.unsyiah.ac.id/TIPI/article/view/6784