Shopping Motivation on Purchase Intention: Can Loyalty Program and Corporate Image Enhance Such Relationship?
Previous studies of shopping motivation as well as research to classify the various customers into group or types. This present study intends to take the first steps towards the development of shopping motivation may have effect on purchase intention with moderating role of loyalty program and corpo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2015-09-01
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| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | http://apmba.ub.ac.id/index.php/apmba/article/view/161 |