What can we learn from Star Wars about the future of tourism? Absolutely everything!
Purpose – This viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star Wars about the future of tourism. Design/methodology/approach – The paper reviews the live-action movies and series...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-05-01
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| Series: | Journal of Tourism Futures |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-04-2022-0121/full/pdf |