Cross-cultural validation of the Chinese cultural value scale in tourism

Cross-cultural validation of the Chinese cultural value scale in tourism

This study aims to validate the Chinese Cultural Value Scale in Tourism (CCV-T) across cultures, using a sample of 405 Australian tourists. Through the application of Confirmatory Composite Analysis (CCA) within Partial Least Squares Structural Equation Modelling (PLS-SEM), the study demonstrates th...

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Bibliographic Details
Main Authors: Songshan (Sam) Huang, Jian Xu, Jin Wang
Format: Article
Language:English
Published: Elsevier 2023-11-01
Series:Heliyon
Subjects:
Scale validation
Chinese cultural value
Cross-cultural validation
Confirmatory composite analysis
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023096822

Internet

http://www.sciencedirect.com/science/article/pii/S2405844023096822

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