O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE

O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE

ABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structu...

Full description

Bibliographic Details
Main Authors: Elder Semprebon, Marcela Patricia Schikovski, Natalia Takasaki Motta, Martin de La Martinière Petroll, Rudimar Antunes da Rocha
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2016-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
university management
quality of education
relationship with the brand
Online Access:http://www.redalyc.org/articulo.oa?id=319345197013

Internet

http://www.redalyc.org/articulo.oa?id=319345197013

Similar Items