O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE
ABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structu...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Spanish |
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Universidade Federal de Santa Catarina
2016-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319345197013 |
| _version_ | 1797656588598640640 |
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| author | Elder Semprebon Marcela Patricia Schikovski Natalia Takasaki Motta Martin de La Martinière Petroll Rudimar Antunes da Rocha |
| author_facet | Elder Semprebon Marcela Patricia Schikovski Natalia Takasaki Motta Martin de La Martinière Petroll Rudimar Antunes da Rocha |
| author_sort | Elder Semprebon |
| collection | DOAJ |
| description | ABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structure offered by the universities, the professor ́s qualification and the teaching methods, all factors of the quality of education, positively influence the student's relationship with the brand of th e university. With this in mind, it is proposed a new scale to measure the quality of education and it is used a scale of the quality of relationship previously validated in the Brazilian context. The study was done in three steps: (1) bibliographic resear ch and in - depth interview to generate the items for the quality of education scale, (2) survey to purify the items of the quality of education scale and (3) new survey to validate the quality of education scale and hypothesis test through Structural Equati on Modeling. Results show that the influence of the quality of education in student ́s relationship with the university ́s brand overtake 75.9%. It was also found that students with no fellowship, men and those who are at the beginning of the course are more sensitive to that relationship. |
| first_indexed | 2024-03-11T17:32:49Z |
| format | Article |
| id | doaj.art-8849d9f4bb3443d194886157515b7c1f |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-03-11T17:32:49Z |
| publishDate | 2016-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-8849d9f4bb3443d194886157515b7c1f2023-10-18T21:28:46ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352016-01-0191234256O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADEElder SemprebonMarcela Patricia SchikovskiNatalia Takasaki MottaMartin de La Martinière PetrollRudimar Antunes da RochaABSTRACT The objective of this study is to evaluate the influence of the quality of education on the relationship between students and the university ́s brand. Therefore, the research hypothesis is that the rela tionship student - student and professor - student, the structure offered by the universities, the professor ́s qualification and the teaching methods, all factors of the quality of education, positively influence the student's relationship with the brand of th e university. With this in mind, it is proposed a new scale to measure the quality of education and it is used a scale of the quality of relationship previously validated in the Brazilian context. The study was done in three steps: (1) bibliographic resear ch and in - depth interview to generate the items for the quality of education scale, (2) survey to purify the items of the quality of education scale and (3) new survey to validate the quality of education scale and hypothesis test through Structural Equati on Modeling. Results show that the influence of the quality of education in student ́s relationship with the university ́s brand overtake 75.9%. It was also found that students with no fellowship, men and those who are at the beginning of the course are more sensitive to that relationship.http://www.redalyc.org/articulo.oa?id=319345197013university managementquality of educationrelationship with the brand |
| spellingShingle | Elder Semprebon Marcela Patricia Schikovski Natalia Takasaki Motta Martin de La Martinière Petroll Rudimar Antunes da Rocha O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE Revista Gestão Universitária na América Latina university management quality of education relationship with the brand |
| title | O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE |
| title_full | O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE |
| title_fullStr | O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE |
| title_full_unstemmed | O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE |
| title_short | O IMPACTO DA QUALIDADE DE ENSINO NA CONSTRUÇÃO DO RELACIONAMENTO ENTRE ALUNO E MARCA DA UNIVERSIDADE |
| title_sort | o impacto da qualidade de ensino na construcao do relacionamento entre aluno e marca da universidade |
| topic | university management quality of education relationship with the brand |
| url | http://www.redalyc.org/articulo.oa?id=319345197013 |
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