Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share
This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 ent...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2022-10-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/88260 |