The application of CSR in marketing communication and its potential impact on customer perceived value

The research aims to determine whether companies using CSR in their marketing communication believe this approach has a positive effect on CPV and what forms of communication mix they most often use for this purpose. To achieve this goal, the method of online questionnaire survey was selected for da...

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Bibliographic Details
Main Authors: Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný
Format: Article
Language:English
Published: Entrepreneurship and Sustainability Center 2023-06-01
Series:Entrepreneurship and Sustainability Issues
Online Access:https://jssidoi.org/jesi/article/1089