Overtaking optimality in a discrete-time advertising game
In this paper, advertising competition among m firms is studied in a discrete-time dynamic game framework. Firms maximize the present value of their profits which depends on their advertising strategy and their market share. The evolution of market shares is determined by the firms' advertising...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AIMS Press
2022-01-01
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| Series: | AIMS Mathematics |
| Subjects: | |
| Online Access: | https://www.aimspress.com/article/doi/10.3934/math.2022035?viewType=HTML |