The Moderating Factors of Click on Intrusive Online Advertising
The advent of new media such as Internet, has allowed the advertising communication a new boom. Now integrated into the communication strategy, online advertising is not only means of budgetary savings but also an essential tool for the brand and sales development. In the context of intrusive advert...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2017-10-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_98.pdf |