Layout design process in conventional Brazilian supermarkets Proceso de formulación de layouts en supermercados convencionales en Brasil Processo de formulação de layouts em supermercados convencionais no Brasil
The importance of the layout is well known in the performance of supermarket companies. However since there are very few studies on the subject, this research sought to understand the layout design process in conventionally sized supermarkets in the South of Brazil. For this reason an exploratory st...
Main Authors: | , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Emerald Publishing
2010-12-01
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Series: | REGE Revista de Gestão |
Subjects: | |
Online Access: | http://www.revistas.usp.br/rege/article/view/36719 |