Relevance of travel agencies in the digital age
In the digital age travellers have more choices and are better informed. This conceptual paper considers the evolution of business models in the travel industry and evaluates the value propositions offered by traditional retail travel agencies. Conclusions suggest that services provided by trave...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2014-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_37_vol_3_1.pdf
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