Studying syntactic features of advertising texts’ headings
Technically, the primary objective of the advertising text is to handle behavioral scenarios and motivations of consumers. Hence, this present study makes an attempt to describe the outcomes of observations and a research to evaluate the perception of several advertising texts’ titles and headings....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad del Quindio
2022-08-01
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| Series: | Revista de Investigaciones Universidad del Quindío |
| Subjects: | |
| Online Access: | https://ojs.uniquindio.edu.co/ojs/index.php/riuq/article/view/947 |
| _version_ | 1811260919469047808 |
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| author | Boris A Tkhorikov Alina E Vinnik Svetlana M Osadchaya Olga A Gerasimenko Nikolai I Dolinsky |
| author_facet | Boris A Tkhorikov Alina E Vinnik Svetlana M Osadchaya Olga A Gerasimenko Nikolai I Dolinsky |
| author_sort | Boris A Tkhorikov |
| collection | DOAJ |
| description |
Technically, the primary objective of the advertising text is to handle behavioral scenarios and motivations of consumers. Hence, this present study makes an attempt to describe the outcomes of observations and a research to evaluate the perception of several advertising texts’ titles and headings. This survey involves twelve subjects, in which utilizing Pupil eyewear glasses and software from Pupil (Germany), the participants take a look at six various headings oriented to the right or left hemisphere of the brain. Based on the outcomes of analyzing the observations outcomes, the likelihood of boosting the attractiveness of the titles and headings via the utilization of syntax concentrated upon the preferential activation of a cerebral hemispheres wasn’t approved. Conclusions are made over the desirability of utilizing brief exclamation or unallocated sorts of promotional suggestions.
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| first_indexed | 2024-04-12T18:54:48Z |
| format | Article |
| id | doaj.art-888c6e145fdd4193a858215c1597db92 |
| institution | Directory Open Access Journal |
| issn | 1794-631X 2500-5782 |
| language | Spanish |
| last_indexed | 2024-04-12T18:54:48Z |
| publishDate | 2022-08-01 |
| publisher | Universidad del Quindio |
| record_format | Article |
| series | Revista de Investigaciones Universidad del Quindío |
| spelling | doaj.art-888c6e145fdd4193a858215c1597db922022-12-22T03:20:22ZspaUniversidad del QuindioRevista de Investigaciones Universidad del Quindío1794-631X2500-57822022-08-0134S210.33975/riuq.vol34nS2.947Studying syntactic features of advertising texts’ headingsBoris A Tkhorikov0Alina E Vinnik1Svetlana M Osadchaya2Olga A Gerasimenko3Nikolai I Dolinsky4Belgorod State UniversityBelgorod State UniversityBelgorod State UniversityBelgorod State UniversityBelgorod State University Technically, the primary objective of the advertising text is to handle behavioral scenarios and motivations of consumers. Hence, this present study makes an attempt to describe the outcomes of observations and a research to evaluate the perception of several advertising texts’ titles and headings. This survey involves twelve subjects, in which utilizing Pupil eyewear glasses and software from Pupil (Germany), the participants take a look at six various headings oriented to the right or left hemisphere of the brain. Based on the outcomes of analyzing the observations outcomes, the likelihood of boosting the attractiveness of the titles and headings via the utilization of syntax concentrated upon the preferential activation of a cerebral hemispheres wasn’t approved. Conclusions are made over the desirability of utilizing brief exclamation or unallocated sorts of promotional suggestions. https://ojs.uniquindio.edu.co/ojs/index.php/riuq/article/view/947Syntactic featuresheadingoculographic researchadvertising text |
| spellingShingle | Boris A Tkhorikov Alina E Vinnik Svetlana M Osadchaya Olga A Gerasimenko Nikolai I Dolinsky Studying syntactic features of advertising texts’ headings Revista de Investigaciones Universidad del Quindío Syntactic features heading oculographic research advertising text |
| title | Studying syntactic features of advertising texts’ headings |
| title_full | Studying syntactic features of advertising texts’ headings |
| title_fullStr | Studying syntactic features of advertising texts’ headings |
| title_full_unstemmed | Studying syntactic features of advertising texts’ headings |
| title_short | Studying syntactic features of advertising texts’ headings |
| title_sort | studying syntactic features of advertising texts headings |
| topic | Syntactic features heading oculographic research advertising text |
| url | https://ojs.uniquindio.edu.co/ojs/index.php/riuq/article/view/947 |
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