PERSPECTIVES ON CONSUMERS’ RESPONSE TO CORPORATE SOCIAL RESPONSIBILITY

PERSPECTIVES ON CONSUMERS’ RESPONSE TO CORPORATE SOCIAL RESPONSIBILITY

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Purpose: This study presents a review of literature on consumers' perception and responses towards the perceived corporate social responsibility (CSR) of companies, with a view to provide additional insight into the phenomenon. Methodology/Approach: The study is essentially a review of exist...

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Bibliographic Details
Main Authors: Kamarudeen Babatunde BELLO, Ahmad JUSOH, Khalil Md NOR
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2016-09-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
Corporate social responsibility, consumers' response, methodologies/approaches.
Online Access:http://193.231.18.162/index.php/subbnegotia/article/view/5157

Internet

http://193.231.18.162/index.php/subbnegotia/article/view/5157

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