Surnames and American Trademark Law
Abstract American law discourages trademark registration of words that look and sound like surnames, yet some surnames are trademarks or parts thereof. The controlling issue in determining whether a mark is “primarily merely a surname” is its primary significance to the purchasing public, but severa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Library System, University of Pittsburgh
2005-12-01
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| Series: | Names |
| Online Access: | http://ans-names.pitt.edu/ans/article/view/1739 |