Factors of Naming Efficiency
The article covers several factors of efficient commercial naming process. The linguistic study of proper names of businesses in Voronezh that we have conducted shows that such naming units are indirect speech acts with the intention of causing action. Their influence on an addressee is implicit. Su...
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| Format: | Article |
| Language: | English |
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Volgograd State University
2017-07-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/component/attachments/download/1557 |