Gain-Framed Messaging for Promoting Adult Sport: Examining the Effects of Efficacy-Enhancing Information

Sport is a potential venue for more middle-aged adults to engage in sufficient physical activity for health benefits. Little is known about whether messaging interventions can motivate sport activity. This experiment tested the impact of gain-framed messaging (i.e., information about the benefits of...

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Bibliographic Details
Main Authors: Meagan Littlejohn, Bradley William Young
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-03-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2019.00431/full