Using Enneagram Strategy as Convince axes in the design of advertisement message

Advertisement is an important and fundamental component of promotional mixture that essentially aims to effect the consumer behavior and stimulate his motives to take the decision to buy, to have allegiance to the products, services, thoughts and trends. The consumer is considered the main episode i...

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Bibliographic Details
Main Author: Ghada Elmeadawy
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2020-05-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_69173.html