International dimensions of the IMC
Seems that one of the basic challenge facing marketing organizations today related to shift from traditional functions and operations to the new pattern of the 21st century and the global marketplace. The old traditional models are less and less relevant growing tendency of world market's compl...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2005-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710504199B.pdf |