The Impact of Membership in Strategic Alliances on the Profitability of Firms in the Retail Sector
Strategic alliances in the retail sector are based on cooperation in a variety of activities, ranging from supply and marketing to knowledge sharing and branding. For their members, they are a source of sustainable competitive advantage. Ever since the 1990s, a growing number of firms from the retai...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Economics, Zagreb
2017-01-01
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| Series: | Croatian Economic Survey |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/283794 |