The selected theoretical and practical viewpoints to managing cultural diversity in the international business

The paper is a contribution to the theoretical and applied research in the area of managing cultural diversity from the viewpoint of performing different managerial and marketing tasks. It includes the primary research results conducted during the period from 2007 to 2008 on the set of 200 agri-food...

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Bibliographic Details
Main Authors: E. Horská, A. Krasnodębski
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2009-08-01
Series:Agricultural Economics (AGRICECON)
Subjects:
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-200908-0002_the-selected-theoretical-and-practical-viewpoints-to-managing-cultural-diversity-in-the-international-business.php