The selected theoretical and practical viewpoints to managing cultural diversity in the international business
The paper is a contribution to the theoretical and applied research in the area of managing cultural diversity from the viewpoint of performing different managerial and marketing tasks. It includes the primary research results conducted during the period from 2007 to 2008 on the set of 200 agri-food...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Czech Academy of Agricultural Sciences
2009-08-01
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| Series: | Agricultural Economics (AGRICECON) |
| Subjects: | |
| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-200908-0002_the-selected-theoretical-and-practical-viewpoints-to-managing-cultural-diversity-in-the-international-business.php |
| _version_ | 1797900091487420416 |
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| author | E. Horská A. Krasnodębski |
| author_facet | E. Horská A. Krasnodębski |
| author_sort | E. Horská |
| collection | DOAJ |
| description | The paper is a contribution to the theoretical and applied research in the area of managing cultural diversity from the viewpoint of performing different managerial and marketing tasks. It includes the primary research results conducted during the period from 2007 to 2008 on the set of 200 agri-food companies in Slovakia, Spain, Poland and Austria. This study helps to understand the concept of the internationalization of business activities of the agri-food companies depending on the diversity of their external environment and market position. The main attention is devoted to the international trade links development with those businesses which for various reasons are considered as potential partners in the long run and include also the external EU trading partners. |
| first_indexed | 2024-04-10T08:40:25Z |
| format | Article |
| id | doaj.art-88bc430dcc4542dab96009a7e3f21557 |
| institution | Directory Open Access Journal |
| issn | 0139-570X 1805-9295 |
| language | English |
| last_indexed | 2024-04-10T08:40:25Z |
| publishDate | 2009-08-01 |
| publisher | Czech Academy of Agricultural Sciences |
| record_format | Article |
| series | Agricultural Economics (AGRICECON) |
| spelling | doaj.art-88bc430dcc4542dab96009a7e3f215572023-02-23T03:23:33ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952009-08-0155836837410.17221/6/2009-AGRICECONage-200908-0002The selected theoretical and practical viewpoints to managing cultural diversity in the international businessE. Horská0A. Krasnodębski1Faculty of Economics and Management, Slovak University of Agriculture, Nitra, Slovak RepublicFaculty of Agriculture and Economics, University of Agriculture, Krakow,The paper is a contribution to the theoretical and applied research in the area of managing cultural diversity from the viewpoint of performing different managerial and marketing tasks. It includes the primary research results conducted during the period from 2007 to 2008 on the set of 200 agri-food companies in Slovakia, Spain, Poland and Austria. This study helps to understand the concept of the internationalization of business activities of the agri-food companies depending on the diversity of their external environment and market position. The main attention is devoted to the international trade links development with those businesses which for various reasons are considered as potential partners in the long run and include also the external EU trading partners.https://agricecon.agriculturejournals.cz/artkey/age-200908-0002_the-selected-theoretical-and-practical-viewpoints-to-managing-cultural-diversity-in-the-international-business.phpmarketingmanagementcultural diversityinternationalizationadaptationstandardizationterritorial expansion |
| spellingShingle | E. Horská A. Krasnodębski The selected theoretical and practical viewpoints to managing cultural diversity in the international business Agricultural Economics (AGRICECON) marketing management cultural diversity internationalization adaptation standardization territorial expansion |
| title | The selected theoretical and practical viewpoints to managing cultural diversity in the international business |
| title_full | The selected theoretical and practical viewpoints to managing cultural diversity in the international business |
| title_fullStr | The selected theoretical and practical viewpoints to managing cultural diversity in the international business |
| title_full_unstemmed | The selected theoretical and practical viewpoints to managing cultural diversity in the international business |
| title_short | The selected theoretical and practical viewpoints to managing cultural diversity in the international business |
| title_sort | selected theoretical and practical viewpoints to managing cultural diversity in the international business |
| topic | marketing management cultural diversity internationalization adaptation standardization territorial expansion |
| url | https://agricecon.agriculturejournals.cz/artkey/age-200908-0002_the-selected-theoretical-and-practical-viewpoints-to-managing-cultural-diversity-in-the-international-business.php |
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